Secure Your Brand Name on the Blockchain with Coinbase ID: Here’s How

Secure Your Brand Name on the Blockchain with Coinbase ID: Here’s How

Claiming your cb.id username now helps your brand stay ahead in the growing web3 space.
Claiming your cb.id username now helps your brand stay ahead in the growing web3 space.

A cb.id username is a decentralized identity that helps you personalize your crypto wallet. It makes it easier for others to find, remember, and send funds to your wallet. For example, instead of using a long code like 0x7ec…, you can use a simple name like mybrand.cb.id.

This username can also represent you in web3 applications. Your profile information, including your brand, profile picture, linked social media accounts, and transaction history, can be public and accessible to anyone.

Get started with Coinbase ID here: https://profile.coinbase.com/

Your cb.id username (username.cb.id) is a “subdomain” linked to Coinbase’s domain (cb.id), and it’s registered under the ENS protocol, which is a system for managing domain names on the Ethereum blockchain.

Ethereum wallet addresses are 42 characters long and hard to remember. A web3 username, like .eth or cb.id, makes sending and receiving crypto easier because you don’t have to remember your long wallet address. Coinbase Wallet provides a free cb.id username, which works across multiple chains.

Coinbase ID vs. ENS: What’s the Difference?

A cb.id username is a type of ENS domain that forwards users to your web3 profile on profile.coinbase.com. It’s free for Coinbase Wallet users, unlike .eth usernames, which have a fee and a network (gas) fee. Both cb.id and .eth usernames are built on ENS infrastructure.

While both Coinbase ID (cb.id) and ENS (.eth) offer easy-to-remember usernames, cb.id is more versatile for multi-chain use. ENS usernames are generally associated by users with the Ethereum blockchain, even though they can be used with other networks.

This association can be limiting for users interacting with multiple chains. On the other hand, cb.id is designed to appeal smoothly across various networks without being tied to a specific one. This makes cb.id a more universal and convenient choice for users who engage with different blockchains.

Related: ENS Essentials: How to Set Domain Records and Create a Brand Profile

How to Claim your Coinbase ID

How to claim your free username in Coinbase Wallet. Photo: Coinbase.com

You can register your cb.id username for free using the Coinbase Wallet mobile app or Chrome browser extension. Your ENS username is more than just a nickname for your address. You can customize it with a profile picture and social media links to create a decentralized profile on Ethereum that only you can edit and manage.

Unlike Facebook, Twitter, or TikTok, your profile truly belongs to you. On those platforms, your data and profile are controlled by the company. With a cb.id username, only you have control over your profile and information. This gives you more privacy and security, and it’s only possible with blockchain technology.

Note: Settings may differ depending on whether you are using the mobile app or a browser extension.

  1. Open the Coinbase Wallet app and go to Settings.
  2. Choose your wallet from the dropdown menu and click “Manage.” If you haven’t claimed your Coinbase ID yet, you can do it here.
  3. Choose your username and agree to the terms. Remember, you can only change your username once per year, so make sure you’re happy with your choice before you confirm.

Coinbase ID: A Critical Step for Brand Protection in Web3

Securing your Coinbase ID now is an important step in any forward looking branding strategy. As the popularity of web3 technology grows, desirable usernames and brand names will be claimed quickly. By securing your cb.id username early, you ensure that your brand name is available and protected from being taken by others.

Establishing your brand early on gives you a competitive edge. It allows you to start building your brand’s presence and reputation in the crypto space, which can be a significant advantage as more businesses and consumers adopt this technology.

Having a cb.id username makes it easier for customers and partners to find and interact with your brand in the crypto ecosystem. It simplifies transactions and communication, making your brand more accessible and trustworthy.

As the technology develops, having an established decentralized identity will become increasingly valuable. By securing your cb.id username now, you are positioning your brand to leverage future advancements and opportunities in the web3 space.

Don’t wait until the best usernames are taken or the technology has fully matured—take action now to secure your brand’s place in the decentralized future.