Engage Your Audience: The Key to Effective Website Sales Content

Photo: pch.vector on Freepik.

The most important building block of any website is knowing the intent of your users. With over 1 billion websites in existence, if yours is nothing more than an online brochure it has very little chance of selling anything in the crowded Internet marketplace. People go online to find information. Few people get on the internet thinking, “I can’t wait to see

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Don’t use stock images until you understand these important copyright basics

The Creative Commons copyright licenses give everyone from individual creators to large companies and institutions a simple, standardized way to grant copyright permissions to their creative work. Creative Commons is a nonprofit organization that works to increase the amount of creative works available in “the commons” — the body of work that is available to the public for free and legal sharing,

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Copyright exceptions to know before using public domain images

John Rylands Library. Photo: Michael D. Beckwith / Wikimedia Commons.

Creative Commons (CC0) images are copyright free in most cases but here are some important exceptions you should know about before using them in your next design project. It’s important to understand that “public domain” grants you permission use an image freely without asking permission from the image author but it’s your responsibility to make sure the depicted content doesn’t infringe on

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How to take better photos that sell

John Rylands Library. Photo: Michael D. Beckwith / Wikimedia Commons.

Photography helps you capture anything you feel is important to remember. Not only are pictures more effortless to recognize and process than words, but they are also easier for your memory to recall. A good set of photos to complement your products will help convince prospective buyers and increase your website sales. Product photography is a great tool to show your potential

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