The ability to view things from the perspective of your audience is a powerful tool for copywriting and marketing. The more sensitive you are to people’s frame of mind, the more persuasive you can be. […]
Articles
13 Mind Hacks to Drive Website Engagement
The best content is built on proven emotional drivers such as anger, exclusivity, fear, greed, guilt, and salvation. Check out this list of several psychology tricks you can use in your content to increase engagement and boost sales on your website. […]
Domain Name Appraisal: A Beginner’s Guide to Uncovering Value
Domain names are an integral part of any modern business. Whether used for a company website or part of a marketing campaign, anyone looking to start a business must consider securing a quality domain name. Premium domains are short, catchy, memorable names that are already registered to a person, entity or organization. Many premium domains can sell for around $5,000 to $20,000 […]
How to Configure Amazon SES DKIM on Namecheap DNS
Moving website assets to a new DNS host requires that you configure your domain records, but not all hosting providers are configured the same. Amazon SES DKIM supplied keys may need to be modified to successfully complete authentication when hosting on Namecheap. After completing the easy DKIM setup with Amazon SES, the supplied keys must not include your domain in the record, […]
Internet by The Numbers: Cool Facts and Figures
The internet has been growing at an astounding rate since its inception in the late 1990’s. Its estimated by Internet World Stats that there were only 16 million users online at the end of 1995 (0.4% of world population) and this number has since grown to 5.3 billion as of 2022. There are around 1.14 billion websites in the World, according to […]
Boost Your Website Performance with These Content Creation Tips
Its estimated that about 80% of internet users skim web pages quickly, only stopping when something stands out and catches their eye. Very few people actually read everything on a page word for word. People don’t read websites. They scan them. Short sentences and simple words make your website content more inviting. They also help to cut up huge blocks of text […]
How to Establish Trust and Build Value Online
Trust is one of the most important factors when trying to make sales online, and finding ways to build trust on the internet is big businesses. Most sales, whether online or offline, are based primarily on solving a problem for someone. On the internet, people buy from people they like and trust. They like people who provide them with information they need […]
Domain vs. Website: What’s the difference?
You can think of an internet domain as your street address, while the actual website is your office building where customers visit. After buying a domain, you have purchased the name for your site, but you still need to build and host the website separately. Domain names exist to make a web address easier for humans to access When choosing a domain […]
How to read the parts of a website address (URL)
Anatomy of a Domain Name Explained Domain names are the unique address of a website that a user types into a web browser to visit a resource on the internet. They are made up of several parts that allow someone to identify and confirm exactly which server they are connected to (and how). A complete internet address is called a URL (Uniform […]
Engage Your Audience: The Key to Effective Website Sales Content
The most important building block of any website is knowing the intent of your users. With over 1 billion websites in existence, if yours is nothing more than an online brochure it has very little chance of selling anything in the crowded Internet marketplace. People go online to find information. Few people get on the internet thinking, “I can’t wait to see […]