Icons can be effective when they are used to improve visual interest and grab your users attention. They are best used when explaining a process or list of features, as you can visually represent each line item. As an essential part of nearly all modern user interfaces, icons visually express objects, actions and ideas. To help streamline your web development and graphic […]
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16 Desires that Motivate People to Buy
A theory of motivation, known as the Basic Desires Theory by Steven Reiss, talks about sixteen fundamental needs, values and drives that motivate a person to take action. Through extensive research, Reiss has found a specific group of desires that motivate just about all human behavior. Although its not common to think about human behavior in terms of motivation, knowledge of the […]
13 mind hacks you can use to drive website engagement
The best content is built on proven emotional drivers such as anger, exclusivity, fear, greed, guilt, and salvation. Check out this list of several psychology tricks you can use in your content to increase engagement and boost sales on your website. […]
Is your domain name worth buying? Consider this first.
Domain names are an integral part of any modern business. Whether used for a company website or part of a marketing campaign, anyone looking to start a business must consider securing a quality domain name. Premium domains are short, catchy, memorable names that are already registered to a person, entity or organization. Many premium domains can sell for around $5,000 to $20,000 […]
How to Configure Amazon SES DKIM on Namecheap DNS
Moving website assets to a new DNS host requires that you configure your domain records, but not all hosting providers are configured the same. Amazon SES DKIM supplied keys may need to be modified to successfully complete authentication when hosting on Namecheap. After completing the easy DKIM setup with Amazon SES, the supplied keys must not include your domain in the record, […]
Internet by The Numbers: Cool Facts and Figures
The internet has been growing at an astounding rate since its inception in the late 1990’s. Its estimated by Internet World Stats that there were only 16 million users online at the end of 1995 (0.4% of world population) and this number has since grown to 5.3 billion as of 2022. There are around 1.14 billion websites in the World, according to […]
How to create killer website content
Its estimated that about 80% of internet users skim web pages quickly, only stopping when something stands out and catches their eye. Very few people actually read everything on a page word for word. People don’t read websites. They scan them. Short sentences and simple words make your website content more inviting. They also help to cut up huge blocks of text […]
How to beat your competition on the internet
Trust is one of the most important factors when trying to make sales online, and finding ways to build trust on the internet is big businesses. Most sales, whether online or offline, are based primarily on solving a problem for someone. On the internet, people buy from people they like and trust. They like people who provide them with information they need […]
Domain vs. Website: What’s the difference?
You can think of an internet domain as your street address, while the actual website is your office building where customers visit. After buying a domain, you have purchased the name for your site, but you still need to build and host the website separately. Why is a good website domain important? When choosing a domain name, you want people to be […]
How to inspect a complete internet address (URL)
Anatomy of a Domain Name Explained Domain names are the unique address of a website that a user types into a web browser to visit a resource on the internet. They are made up of several parts that allow someone to identify and confirm exactly which server they are connected to (and how). A complete internet address is called a URL (Uniform […]