Relevant keyword domain names are high-quality names containing generic keywords or phrases descriptive of an industry, a business, or specific products or services. They are typically constructed using one or more common words.

You’re probably using your exact company name for your website, and that’s a wise choice. However, you can substantially boost your online visibility by also incorporating a premium domain name featuring generic keywords or phrases that accurately describe your business or your products and/or services.

These relevant keyword domain names are excellent for advertising and promotion, thus enhancing a business’s online presence. Unlike a company’s name, they offer expanded visibility for the business’s products and/or services. Often, they are catchy and easy to remember, leading to increased internet traffic through curiosity and word of mouth.

While it’s essential for every business to have a domain name that matches their company name, it’s equally important to possess domain names that accurately reflect your business. For instance, if your business provides medical training services, you should also own a domain name that clearly communicates that statement, such as MedicalTraining.com or Medical.Training.

How Can Relevant Keyword Domains Transform Your Online Presence?

From serving as the cornerstone of your primary website to directing traffic to product-specific pages and beyond, each application offers unique advantages. Here are some of the top use cases for relevant keyword domains:

A “Product-Specific” or “Service-Specific” Website

Sometimes businesses offer a range of products or services that cater to different audiences or industries. In such cases, creating separate websites dedicated to specific products or services can be beneficial. These dedicated websites can focus on providing detailed information, demonstrations, and testimonials specific to that product or service, enhancing the user experience and potentially increasing conversion rates.

A “Pointer” to Your Main Website

Domain forwarding allows you to redirect traffic from one domain name to another. You can use a relevant keyword domain name as a pointer to redirect users to your main website. This can be useful for branding purposes or for targeting specific keywords in different marketing campaigns while still directing traffic to your primary online presence.

Related: Domain Forwarding 101: Everything You Need to Know to Get Started

A “Pointer” to an Internal Page of Your Website

Similar to pointing to your main website, you can also use domain forwarding to direct traffic to specific internal pages within your website. This strategy can be helpful for promoting particular products, services, or landing pages directly from a relevant keyword domain name.

The Address for an Additional Website Linking to Your Existing Website

Businesses may choose to create additional websites, such as niche-specific blogs, resource hubs, or community forums, to complement their primary website. A relevant keyword domain name can serve as the address for these supplementary websites, helping to attract targeted traffic and expand the online presence of the business.

“Doorway Page” to Your Primary Website

Doorway pages are simple web pages created to rank highly for specific search queries and then direct visitors to a designated website. While the use of doorway pages has evolved over time and should comply with search engine guidelines, having a relevant keyword domain name for such pages can enhance their effectiveness in attracting qualified leads to your primary website.

Your Primary Website

This is the main website representing your business or brand on the internet. It serves as the central hub for information about your company, products, services, and contact details. A relevant keyword domain name used for your primary website can help improve search engine visibility and convey the nature of your business directly to visitors. This option is most viable for new startups or existing companies that are looking to re-brand. You should always own your exact match .com if you can.

Owning Multiple Domains Gives You a Competitive Edge

In today’s digital landscape, owning multiple domain names has evolved from a mere convenience to a strategic necessity for businesses aiming to thrive online. Beyond mere web addresses, these domain names serve as powerful tools that can revolutionize marketing strategies, enhance brand recognition, and outmaneuver competitors.

Related: The Evolution of TLDs: Understanding Their Role in Online Branding

From cost-saving advantages to bolstering brand identity, the benefits are clear. Here are the top ways businesses can reap immense rewards by expanding their domain name portfolio:

Cost-Effective Marketing

Owning multiple domain names can significantly reduce your marketing costs. Additional domain names containing keywords or phrases relevant to your business attract free organic type-in traffic, diminishing the need for costly keyword search engine advertising or print advertising.

Brand Building

Having domain names related to the products and services you offer helps build your brand identity. It sends a strong and consistent message to your customers, reinforcing your business’s presence and credibility in the market.

Competitive Advantage

Owning several domain names gives you a competitive edge by reducing competition and preventing lost traffic. It allows you to expand your online reach and capture a larger share of the market, while also limiting the visibility of your competitors.

Asset Portfolio Growth

Just like fine wines, domain names appreciate in value over time, especially when they acquire traffic from prominent search engine positioning. By owning multiple domain names, you’re building a valuable portfolio of assets that can yield long-term returns and contribute to the overall growth and success of your business.

Determining the Value of a Premium Domain Name

To gauge the worth of a premium domain name, begin by assessing the value of acquiring one new customer for your business, factoring in their lifetime residual value and the referrals they may generate. Multiply this figure by the potential number of new customers your premium domain name could attract, including traffic from keyword searches.

For instance, if each customer yields $500 over their lifetime and your new relevant keyword domain name draws in 200 new customers throughout your company’s lifespan, the contribution of the name to your business would amount to $100,000. Alternatively, if your relevant domain name attracts 2,000 new customers valued at $50 each over their lifetime, the contribution remains at $100,000.

Granted, you wouldn’t typically pay $100,000 for such a domain name. However, if you can secure a relevant keyword domain name for a modest sum (a couple thousand dollars or less) that proves to be worth tens of thousands or more to your business, it’s undoubtedly a worthwhile investment.

Not all domain names are created equal. This is why some are sold for as little as $12 while others fetch millions. The most sought-after domain names offer significant business advantages, including higher search engine rankings, increased click-through rates for paid advertisements, and enhanced brand recognition.

Future-Proof Your Business with Domain Names

Using relevant keyword domain names can be a game-changer for your business. From enhancing online visibility and brand recognition to driving targeted traffic and boosting conversion rates, the benefits are abundant.

By strategically incorporating multiple domain names into your online presence, you can reduce marketing costs, stay on top of trends, outpace competitors, and cultivate a valuable portfolio of assets that appreciates over time.

Remember, not all domain names are created equal, and investing in premium domain names that align with your business goals can yield significant returns in the long run. While maintaining your primary website address is obvious, integrating relevant keyword domain names into your strategy can unlock hidden potential and propel your business to new heights of success online.