Why is someone going to visit your website over a competitor? The most important building block of any website is knowing the intent of the audience you are trying to target. Take a moment to think about your own habits on the internet and how you spend time with the websites you interact with. People go online to find information. Not many […]
Marketing
How to get more website traffic and make sales
What do online businesses pay the most attention to and spend the most money on? Their website. This should be obvious because a website is the unique place where a business can display its products and services. It’s the home base where you make sales and take orders. There are two fundamental methods of acquiring website sales: Every company, individual, or entity […]
Drive more traffic to your website by avoiding these common mistakes
The most important building block of any website is knowing the intent of your users. With over 1 billion websites in existence, if yours is nothing more than an online brochure it has very little chance of selling anything in the crowded Internet marketplace. People go online to find information. Few people get on the internet thinking, “I can’t wait to see […]
Don’t use stock images until you understand these important copyright basics
The Creative Commons copyright licenses give everyone from individual creators to large companies and institutions a simple, standardized way to grant copyright permissions to their creative work. Creative Commons is a nonprofit organization that works to increase the amount of creative works available in “the commons” — the body of work that is available to the public for free and legal sharing, […]
Copyright exceptions to know before using public domain images
Creative Commons (CC0) images are copyright free in most cases but here are some important exceptions you should know about before using them in your next design project. It’s important to understand that “public domain” grants you permission use an image freely without asking permission from the image author but it’s your responsibility to make sure the depicted content doesn’t infringe on […]
How to take better photos that sell
Photography helps you capture anything you feel is important to remember. Not only are pictures more effortless to recognize and process than words, but they are also easier for your memory to recall. A good set of photos to complement your products will help convince prospective buyers and increase your website sales. Product photography is a great tool to show your potential […]