How Domain Names Are Making Online Identity Verification Easier and Safer

How Domain Names Are Making Online Identity Verification Easier and Safer

Photo: storyset / Freepik
Photo: storyset / Freepik

The rise of social media and other online services has made it easier than ever to create and manage digital identities, but it has also created new challenges around security and trust. As we look towards the future of digital identity, it’s clear that domain names will play an important role in their implementation.

With the increasing number of cyberattacks and data breaches, people are becoming more concerned about their online presence and how they can protect it. One solution to this problem is the implementation of domain names as a means of digital identity.

Domain names are already an essential aspect of the internet, serving as a unique identifier for websites. However, with the rise of decentralized technologies, domain names are evolving to serve as digital identities for individuals. This evolution is driven by the need for a more secure, decentralized, and user-controlled online identity system.

Simplify Your Digital Identity with Domain Names

Bluesky, a social networking service, recently announced a new feature that allows users to register a custom domain name handle to identify themselves across social media services. This feature was designed using the AT protocol, which prioritizes user control and decentralization.

One of the main benefits of custom domain handles is that they provide a level of account verification. Users can tell which accounts are authentic based on the websites they’re associated with. For example, if the US President had an official account on Bluesky, it would likely have a domain handle like “”

A Game-Changer for Digital Identity

Custom domain handles also allow users to identify themselves consistently across different social media platforms using the same handle. This is particularly useful for those who own a domain name, as they can set their handle to match their domain name and tell their friends to find them at that handle across any social media site that supports custom domains.

Another advantage of custom domain handles is that users can keep their handle even if they switch services. For example, if a user decides they no longer want to use Bluesky, they can still keep their custom domain handle and use it on another social media platform.

This new feature by Bluesky is an example of how domain names can be used as a digital identity solution. This feature is particularly important for users who are concerned about their online privacy and security.

The Rise of Decentralized Identity: How Domain Names are Driving the Movement

The use of domain names for digital identity is not a new concept. Ethereum Name Service (ENS) domains have been around since 2017, providing a decentralized way for users to register human-readable domain names that point to their Ethereum address.

ENS domains are a perfect example of this trend, demonstrating how domain names can be used to improve the security and usability of decentralized applications.

ENS domains can be used for a variety of purposes, including receiving payments and sending messages. They can also be used to verify the identity of users on decentralized applications, providing a decentralized alternative to centralized identity verification services.

ENS domains are an essential part of the decentralized web infrastructure, allowing users to interact with decentralized applications using human-readable domain names instead of long, complex Ethereum addresses.

The Future of Social Media is Here

Bluesky’s new feature is an exciting development in the world of social media, and it will be interesting to see how it evolves over time. As social media platforms continue to prioritize user control and decentralization, custom domain handles may become an increasingly popular way for users to manage their online identities.