Social media marketing is the process of promoting a business, product, or service on social media platforms with the aim of reaching and engaging with a target audience. It involves using social media channels such as Facebook, Twitter, Instagram, LinkedIn, and others to create and share content that encourages audience interaction, drives website traffic, and ultimately, generates leads and sales.

Social media marketing can involve various strategies, including creating and publishing regular posts, running social media advertising campaigns, engaging with followers, partnering with influencers, and monitoring and analyzing metrics to track the success of the campaigns.

With so many platforms available to build and maintain relationships with customers, how can you keep everything organized? A focused marketing strategy requires well defined goals and the necessary tasks required.

This checklist will take your social media game to the next level

This social media task list is a comprehensive checklist that outlines the tasks to be performed on various social media platforms on a yearly, quarterly, monthly, weekly, and daily basis. It can help ensure that your business is maintaining an active and engaging social media presence and is regularly interacting with its audience.

By following this outline, businesses can ensure that they are regularly publishing content, engaging with their followers, monitoring trends and metrics, and adjusting their social media strategy accordingly.

The list can be used as a general reference guide for social media managers or as a tool to train new social media team members. It can also be customized to fit a particular business’s needs and goals.

Yearly Tasks

• Annual social media strategy review. Revise goals and KPIs.
• Audit social media accounts to ensure they are up to date and reflective of the brand.
• Develop a content calendar for the year ahead.
• Research and implement new social media trends and features.
• Analyze social media metrics and adjust strategy as needed.
• Budget review for social media advertising.

Quarterly Tasks

• Evaluate the performance of social media channels, including engagement and conversion rates.
• Identify and implement new content ideas to keep channels fresh.
• Review advertising campaigns and adjust as needed.
• Analyze the success of influencer marketing efforts.
• Monitor social media trends and adjust strategy as needed.

Monthly Tasks

• Create and publish new content across social media channels.
• Monitor engagement on posts and respond to comments and messages.
• Schedule and publish social media advertising campaigns.
• Analyze social media metrics and adjust strategy as needed.
• Review and update social media bios and profile pictures.
• Review and schedule holiday posts for the month.

Weekly Tasks

• Schedule and publish posts across all social media channels.
• Monitor engagement on posts and respond to comments and messages.
• Monitor and respond to social media mentions and hashtags.
• Analyze social media metrics and adjust strategy as needed.
• Monitor social media trends and adjust strategy as needed.

Daily Tasks

• Monitor social media channels for comments, messages, and mentions.
• Engage with followers by liking and commenting on their posts.
• Post to social media channels at optimal times for engagement.
• Respond to customer service inquiries and complaints on social media.